Friday, February 02, 2007

Negative Press > No Press

First watch this:

What's going on in that video are two men hired by Cartoon Network's Adult Swim executing a guerrilla marketing campaign for the upcoming feature length film,
"Aqua Teen Hunger Force Colon Movie Film For Theaters"
Instead of filtering hundreds of thousands of dollars or even more into conventional mass media advertisements, these two among others installed many of these light-up devices

in ten major cities from New York to San Francisco. But it was the city of Boston with their way-too-serious emergency response to the situation that catapulted the story into the nation's top headlines. Boston authorities shut down many of the city's major roads, bridges and tunnels to investigate the Lite-Brite images of the Mooninites.

While some say after all it was Boston's Logan airport where hijacking occurred on 9/11, giving way to a necessary hyper-sensitive attitude, many are laughing right along with the two men catching the heat for all of this. Legal experts say prosecution is very unlikely for the two individuals and parties involved because it is difficult to prove terroristic intent. Brilliant work from the Adult Swim camp for putting it all together.