Sunday, February 25, 2007

"Could you double-check the envelope?"

Martin Scorsese's mob epic "The Departed" won best picture at the
Academy Awards on Sunday and earned the filmmaker the directing prize that had eluded him throughout his illustrious career.
Way to go, Marty! It's been a long time coming for many film watching connoisseurs including myself to see you take the home the golden statue for "The Departed" which I haven't seen
yet. And if it shares or transcends the contained intensity of its incredible original "Infernal Affairs" then I will certainly understand why the Academy finally gave you props.
It's not like I haven't heard only good things about the film. I asked my wife to add it to our Netflix queue so I should get a chance to see it sometime after her obsessive, early seasons of The Wire binge.

Friday, February 02, 2007

Negative Press > No Press

First watch this:

What's going on in that video are two men hired by Cartoon Network's Adult Swim executing a guerrilla marketing campaign for the upcoming feature length film,
"Aqua Teen Hunger Force Colon Movie Film For Theaters"
Instead of filtering hundreds of thousands of dollars or even more into conventional mass media advertisements, these two among others installed many of these light-up devices

in ten major cities from New York to San Francisco. But it was the city of Boston with their way-too-serious emergency response to the situation that catapulted the story into the nation's top headlines. Boston authorities shut down many of the city's major roads, bridges and tunnels to investigate the Lite-Brite images of the Mooninites.

While some say after all it was Boston's Logan airport where hijacking occurred on 9/11, giving way to a necessary hyper-sensitive attitude, many are laughing right along with the two men catching the heat for all of this. Legal experts say prosecution is very unlikely for the two individuals and parties involved because it is difficult to prove terroristic intent. Brilliant work from the Adult Swim camp for putting it all together.